Potter Consulting Group LLC (PCG), based in San Francisco, specializes in hydrogen energy consulting. We leverage deep expertise in market dynamics, infrastructure planning, and techno-economic analyses, with strong partnerships across the West Coast.
We help organizations define their role in the emerging hydrogen economy. From go-to-market strategies and customer engagement to investment analysis and consortium building, PCG delivers the insights and connections needed to secure funding, win partners, and accelerate growth.
PCG translates complex market, policy, and technical factors into decision-ready models. We specialize in LCOH and TCO modeling, carbon intensity assessments, and scenario analysis—equipping clients with the financial and policy strategies required to de-risk projects and maximize incentives.
We guide public agencies and developers through planning, procurement, and implementation. Our experience spans zero-emission bus transition studies, hydrogen infrastructure design, and owner’s representation for multi-megawatt projects—ensuring facilities, fleets, and supply chains are delivered on time and within budget.
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